Our Process
Our process is supported by internal systems that structure how we evaluate companies—ensuring consistency in how we assess signal, conviction, and potential across every opportunity.
We move quickly when we see early signal. Each opportunity is evaluated through a structured and repeatable lens to identify clarity, insight, and potential early.
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If there’s early alignment, we move quickly, often within 24–48 hours.
Our first conversation is focused on how you think: your clarity, your understanding of the problem, and how you’re approaching the opportunity.
We often engage before a company is fully formed, because early signals matter more than late-stage polish. We’re not looking for perfection; we’re looking for signal.
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We move to a second meeting when we see clear thinking and strong founder-market insight.
This is where we go deeper into: your distribution strategy, early traction, and how you plan to scale. We evaluate not just what you’re building, but how it wins across distribution, market structure, and execution velocity.
We’re looking for founders who understand not just what they’re building, but how it wins.
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The third meeting is focused on building conviction.
We review your data, explore key assumptions, and work through any remaining gaps in our understanding.
We invest when we have conviction in both the founder and the opportunity — and see a path to building a company with meaningful, asymmetric upside.
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Our process typically takes 4–6 weeks from first conversation to decision.
We move with urgency when there’s strong alignment, and we aim to be clear and transparent throughout.
When there’s mutual interest, we stay close — offering perspective and continuing the conversation as your company evolves.